So it’s late at night and these strange informercials advertising a weird pet product that is "Made in Eureka" keep airing. Since my laptop is always a few inches away from me, I decided to check out the madeineureka.com web site that keeps flashing on the screen. As I suspected, the site and the infomercials are just an advertisement for the upcoming new Sci Fi Channel series "Eureka". The site is made to look like a real online shop with unusual futuristic products  such as their eyePod Spy Satellite Tracker, and their DV Hologram projector. Each of the products even have their own product description page. Try adding one of these to your cart, and you’re directed to a Eureka Sweepstakes page. It’s amazing how they went all out to make a point. Is this a really clever marketing scheme or just really confusing? I’m not sure. But I am kind of disappointed that the Cell Phone Activated Excercise Automator turned out to be fiction.