Physical CD sales have plunged over the years and the music industry is still crying even though they they do make a nice profit from the sales off of digital media like MP3 files. So in order to boost sales in the music stores whom are truly suffering. MediaStreet has announced the vAMP Virtual Album MP3 Player. Weighing just 0.7 ounces, and claiming to be the “smallest, thinnest, fully functional MP3 player” MediaStreet intends for the vAMP to replace the CD. The vAMP comes loaded with songs from a particular artist with album art on the front of the MP3 player and track listing or liner notes on the back. There is 1 GB of space inside which leaves room to put other songs on the vAMP as well as swap the ones that are there off to your computer. Those who purchase the vAMP’d will also have access to BEYOND.FM and Mydigitalcontent.com. This ingenious new way of marketing will put songs back on store shelves in a unique way that might entice some music lovers back in to the stores.
Preloaded with content the MSRP for the vAMP will be $27.99, and without pre-loaded content it will retail for $19.99 which is dirt cheap for an MP3 player, even if it is screenless.