Ego Cup FM Converts Your Cup Holder in to a Bluetooth Handsfree Kit

The Ego Cup FM is the first of it’s kind, yet its concept seems so obvious, we can’t understand why no one thought of it until now. The device converts your car’s cup holder in to a Bluetooth hands-free car kit, though it can also be mounted in other places as well. The Ego Cup FM features A2DP music streaming, a caller ID display, and echo and noise cancellation technology. But best of all, it also works as an FM transmitter. The Ego Cup FM retails for $159.