It may look like an LCD, and for what it costs it should be, but no it’s just an air purifier. Even though it’s an incredibly sexy looking air purifier, $549.95 is a bit much (it was originally $915.00). So what does it do that makes it so cool…well it can be mounted on your wall or sit on the floor. It blends in with your decor very handsomely, the way a LCD TV would. The MinusA2 features an alternating mood light which helps normalize pulse and blood pressure, while facilitating deep breathing, to induce calmness and relaxation. You can customize how your air is purified with custom filters for Germ Defense, Pet Allergy or a Toxin Absorber. Each type of custom filter is specially engineered to trap and destroy different types of germs, chemicals or allergens. The unit also includes the newest version of the HEPA filter – the BioGS HEPA filter. The difference being that this HEPA filter not only traps bad allergens etc…from the air, but it also destroys them. All in all no one will ever guess this is an Air Purifier – it certainly puts Febreze to shame.