Oh, the power of the web never ceases to amaze us even if it comes to getting free pizza. The Domino’s pizza chain gave away almost 11,000 free pizzas because of a promotional coupon a customer came across on the web. I assume the chain never thought about deactivating it, because as word spread online of this free coupon ,so did the pizzas. Funny enough the ‘code’ for the coupon was the world “bailout”which entitled someone to a free medium pizza. As soon as word got out on the web, the very next morning the coupon was killed. Now that is a lot of dough for Dominos to loose. Read more about it here .
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sloane
In the longrun, I’m sure this will make Domino’s a lot more dough than it lost them.. And the reimbursed franchises will probably stand to gain even more from this little snafu. Whatever Domino’s will have to shell out to reimburse the franchises will likely be far less than they would have spent for a campaign to promote their online ordering system. (I had no idea you could order Domino’s online…).
This is perfect example of what branding expert John Tantillo calls “adpublitzing”–an ad becomes an issue and ends up being written about in the media, increasing exposure exponentially. Tantillo pointed out on his marketing blog that although it probably wasn’t an interest of planned guerilla marketing, it would have been a pretty brilliant one. Tantillo’s full post.