Comments on: Dominos Loses 11,000 Pizzas Due to a Discount Code Error http://www.chipchick.com/2009/04/pizza.html Tech & Gadgets from a Girl's Perspective Sat, 20 Mar 2010 17:22:27 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: sloane http://www.chipchick.com/2009/04/pizza.html/comment-page-1#comment-373546 sloane Tue, 07 Apr 2009 19:22:03 +0000 http://www.chipchick.com/?p=8051#comment-373546 In the longrun, I'm sure this will make Domino's a lot more dough than it lost them.. And the reimbursed franchises will probably stand to gain even more from this little snafu. Whatever Domino's will have to shell out to reimburse the franchises will likely be far less than they would have spent for a campaign to promote their online ordering system. (I had no idea you could order Domino's online...). This is perfect example of what branding expert John Tantillo calls "adpublitzing"--an ad becomes an issue and ends up being written about in the media, increasing exposure exponentially. Tantillo pointed out on his <a href="http://blog.marketingdoctor.tv" rel="nofollow"> marketing blog</a> that although it probably wasn't an interest of planned guerilla marketing, it would have been a pretty brilliant one. <a href="http://blog.marketingdoctor.tv/2009/04/05/brand-winners-and-losers-dominos-and-monster-cable-products-inc.aspx" rel="nofollow">Tantillo's full post.</a> In the longrun, I’m sure this will make Domino’s a lot more dough than it lost them.. And the reimbursed franchises will probably stand to gain even more from this little snafu. Whatever Domino’s will have to shell out to reimburse the franchises will likely be far less than they would have spent for a campaign to promote their online ordering system. (I had no idea you could order Domino’s online…).

This is perfect example of what branding expert John Tantillo calls “adpublitzing”–an ad becomes an issue and ends up being written about in the media, increasing exposure exponentially. Tantillo pointed out on his marketing blog that although it probably wasn’t an interest of planned guerilla marketing, it would have been a pretty brilliant one. Tantillo’s full post.

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