Every holiday seems to be an excuse to market to the consumer this year, even Flag Day means marketing flags for all the world! So it’s no surprise that everyone is pulling out all the stops for Mother’s Day this year, especially since retailers are hurting so much. Sony has come up with some creative bundles aimed at moms. These bundles are stereotypically pink in orientation but they are high tech too. One such bundle is the Cyber-shot S980BDL in pink. It comes with a 12.1 megapixel camera with a 2.7" LCD display and 4x Optical zoom, just to name a few features. It is also bundled with a matching black and pink case covered in a floral pattern, as well as a 2GB Memory Stick PRO Duo. It is pretty affordable at $149.99.

Sony is also offering another Mother’s Day Special. With any Sony Vaio CS that is bought with a Dooney & Bourke bag, customers will get $150 off the total purchase price. Both of these bundles should please just about any mom without doing too much damage to your wallet.