Retrevo has a put together a "Gadgetology" study that helps prove what we’ve known all along – women are just as tech savvy as men. While we will be the first to acknowledge that studies can be flawed, the Gadgetology study, "which is a program that examines the science behind buying and using personal technology", does bring up some interesting facts which we can’t just ignore. For example – their research discovered that 79% of men felt “extremely tech savvy,” compared to only 55% of women. But here is the clincher – a greater percentage of women actually knew that “MB” stands for megabytes.
It gets better. The study asked both men and women if they felt intimidated by consumer electronics terms when they shopped. 18% of women agreed, while only 7% of men agreed that the terminology could be overwhelming. This same group of men and women were than asked to explain what 1080p meant. The results fell in favor of the ladies – 25% of men gave the incorrect answer, while just 17% of the women answered incorrectly. The research goes on to include some other interesting considerations, like the fact that women tend to be more attached to their gadgets than men. The study concludes with the sentiment that in a tough economy, the best way for the CE industry to make money might be for them to focus on women.
Check out the full press release below for more details on the study.
Women Debunk Tech Ignorance Stereotype
Retrevo’s Consumer Electronics Gender Gap Study Shows Women as Savvy or Smarter Than Men
SUNNYVALE, Calif. –(Business Wire)– Apr 21, 2009 The latest GadgetologyTM study from Retrevo, shows that women know more about consumer electronics products and men don’t know as much as they think they know. Retrevo’s Gadgetology study is a program that examines the science behind buying and using personal technology.
Women, traditionally a secondary audience for CE, are not only displaying a new affinity for electronics but their knowledge rivals, and often surpasses their male counterparts. The study found 79% of men felt “extremely tech savvy,” compared to only 55% of women. However, a greater percentage of women actually knew that “MB” stands for megabytes.
When asked if CE terminology and buzzwords made it difficult to shop, only 7% of men agreed, compared to 18% of women. However, when the same people were asked what “1080p meant”, 25% of men gave the wrong answer while only 17% women answered incorrectly. In addition, more women admitted they didn’t know what 1080p meant rather than giving an incorrect answer.
The study also found that women are more attached to their gadgets. When asked to choose between giving up a Computer or Caffeine, 82% of women wanted their computer compared to 75% of men.
“This Gadgetology report highlights several developments that manufacturers and retailers need to know before they build and market their products,” says Vipin Jain, president and CEO of Retrevo. “Not only are women buying and using more CE than ever before, but they’re also becoming savvier, something that the industry has yet to, but needs to, reflect. Every single component of the CE industry has been affected by the recession and is trying to figure out how to make money in the new economy. Our Gadgetology report suggests that women might be the answer.”
Retrevo (www.retrevo.com) is an industry leader in matching people with the consumer electronics that fit their lifestyle. Whether it’s an HDTV or a digital picture frame, Retrevo guides shoppers through the web of product information to specific consumer electronics that meet shopper’s needs and price points. Retrevo is the first online matchmaking service that makes finding, buying, and using consumer electronics simple and fun.