Interactive displays seem to be the new ingenious way for advertising campaigns to grab peoples attention. Monster Media is behind some the most recent campaigns as of late from Dance your A$$ off to Carnival Cruise lines. They have even done displays for Harrods. Passerbys’ get to interact with the screens and make themselves look like fools, but hopefully it will get them to tune into a show or purchase the advertised item. For example, for the Dance your A$$ Off display, viewers can dance along with the images on the screen. Other displays let you touch the screen to interact with it, and some will even let you play games. The interactive displays are trendy and hip and it’s definitely a new way for advertisers to think outside of the box instead of using the same old static ads. 
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