Monster and Beats by Dr. Dre Announce Beats Solo Lightweight Headphones
It looks like Monster Cable and Beats by Dr. Dre are having a busy Labor Day. They have unveiled a new headphone line called the on-ear Beats Solo. The Beats Solo are high performance headphones that are essentially an entry level pair of the Beats by Dr. Dre. Unlike their older sibling, these are more lightweight and smaller. The Beats Solo will be available in November in both black and white versions.
BERLIN –(Business Wire)– Sep 07, 2009 Monster and Beats by Dr. Dre, today announced an exciting new development in the evolution of the popular “Beats™ By Dr. Dre™ headphone line – the on-ear “Beats Solo” headphones (MAP: $179.95, SRP: $219.95). The new Beats Solo high-performance headphones offer users an ideal entry level Beats by Dr. Dre personal listening experience in a lightweight and smaller version. Beats Solo will be available in November 2009 in both black and white versions.
Noel Lee, the Head Monster, noted: “When Monster teamed up with Dr. Dre and Jimmy Iovine for Beats™ by Dr. Dre™ headphones our goal was to change the way people experience their music by simply letting them hear what musicians recorded in the studio – with the extreme clarity, deep bass and full power that had been lacking in conventional headphones. Thanks to Beats, people have begun to understand that sound really does matter. Now, with the introduction of Beats Solo, we’re thrilled to make the Beats by Dr. Dre from Monster experience available in a smaller, lighter on-ear headphone.” Mr. Lee continued: “There were significant challenges in the creation of Beats Solo, including how to achieve really great sound from a small speaker driver. This required serious innovation and creative audio engineering. We were also challenged to take the familiar Beats design and morph it into something smaller and more compact, yet still recognizably ‘Beats.’ I’m delighted to say that we rose to both these challenges – the result is one of the easiest-to-use, easiest-to-wear and best-sounding headphones ever created, with a look that is pure Beats and pure Dr. Dre.”
Jimmy Iovine, Chairman of Interscope Geffen A&M said: “For Beats Solo, Dre and I worked along with Monster to create the best sound possible in light, comfortable but powerful headphones.”
To provide users with the ultimate in convenience and performance when used with today’s portable music devices, Beats Solo headphones feature “ControlTalk,” an advanced on-cable feature that provides users with full control of their listening experience when using their 3GS iPhone®, iPod® shuffle and other new iPods and portable music devices. The special Monster ControlTalk™ headphone cable features an integrated high grade microphone and answer button and allows users to access their music and answer phone calls without having to reach into their pocketbook, backpack or pocket.