Whether you know it or not, Ralph Lauren has been ahead of the fashion meets technology tide for 10 years now. They launched their website 10 years ago at COMDEX. Then they were the first fashion company to have a Facebook page – which today boasts close to 500,000 friends. And last year they were the first to launch a Fashion App that showcased the Ralph Lauren runway collection. So it was no surprise that this year Ralph Lauren has once again stepped outside the box by creating an innovative iPhone App. I was lucky enough to get a hands on demo tonight and all of you will be able to check it out for yourselves tomorrow morning when it officially launches at the App Store.
Ralph Lauren‘s new Rugby App lets you make your own Rugby shirts all on your iPhone. This is an App squarely focused on their Rugby line of clothes, which focuses on a demographic that uses facebook and has a desire to be creative and share it with the world. You can install the free App on your iPhone and from there you can create your own Rugby from scratch by selecting its style and additional patches to adorn it. Once you are done you can purchase your creation or share it with your friends via Facebook or through email. Those who use the App will be able to see it and buy your creation via the “Make Your Own Rugby Gallery” or modify it to your tastes. If you don’t care to make your own Rugby, you can shop the Rugby store all within the App. You can even take a picture of yourself and integrate it with the polo to see if it looks good on you. You can also switch the hair and color of your skin – a-la Sims style.
Another awesome announcement tonight from Ralph Lauren was the interactive window display currently up at the Rugby Store in NYC and San Francisco. A large size iPhone adorns the store front window where customers can make a Rugby from scratch from the street and then purchase it from there as well. Basically, this display enables visitors to shop 24 hours a day. Overall, this has to be one of the more interesting iPhone Apps I have seen launched and I bet the rest of the design world will be kicking themselves that they didn’t think of it first.
Go check out the Rugby interactive lifesize iPhone App at Rugby by Ralph Lauren in San Francisco at 2071 Union Street. Or if you are in New York, head to 99 University Place.