Sony has announced a special new feature for Blu-ray discs that is going to first be available with Michael Jackson’s This Is It Blu-ray disc that will be released on January 26th. The feature, called movieIQ Sync essentially extends BD-live to your computer and iPhone. This new exclusive feature lets you easily find updated trivia and filmography related to the movie which synchronizes to the film. But not only does it help you find that stuff, it also lets you play the information on your computer or your iPhone so that your TV screen is freed up.
movieIQ also lets you create playlists from music played in the movie. These playlists can later be shared online via Facebook and email. Unfortunately as much as this new feature is convenient, movieIQ Sync is hardly an exciting feature, and we can’t imagine how many people would ever bother using it. It seems like Sony is trying to attract more people to buying Blu-Ray discs, but we doubt that this will help all that much.
Most consumers will probably just beat it.