An excited crowd of adults, kids, and kids at heart, anxiously awaited the launch of the latest line of Toy Story 3 toys, announced today at the New York Toy Fair. Disney set the tone for the product launch by completely transforming a normal looking space in an adult playground filled with toys, overstuffed chairs, and even an appearance by Buzz Lightyear and Woody themselves. The long awaited line of toys were announced beginning with a special tribute to John Lasseter, mastermind behind the Toy Story franchise and chief creative officer of Walt Disney and Pixar Animation Studios. Lasseter, recently voted into the Toy Hall Of Fame, was joined by Disney bigwigs Lee Unkrich, director, Toy Story 3, Darla K. Anderson, producer, Toy Story 3 and John Ratzenberger, voice of Hamm, to announce the toys with a little help from the movie’s Green Army Men.
Repelling from the ceiling, the Green Army Men literally stole the show to announce the top Toy Story 3 toys, which included a new character named Lots-O’-Huggin’ Bear, as well as Barbie, Ken, Buzz Lightyear Mr. Potato Head, Legos, and Toy Story Mania® Plug it in and Play TV Games. Disney licensed the Toy Story 3 rights to 20 world-renowned toy companies, including Thinkway Toys, Mattel, The LEGO Group, HASBRO, JAKKS Pacific, and Fisher-Price.
Other hot new toys include:
• Mattel’s Toy Story Ultra Blast™ Gauntlet: a wearable forearm cuff (just like Buzz) with lights and sounds for enhanced game playing.
• Mattel’s Buzz Lightyear Deluxe Action Wing Pack: backpack-style Buzz Lightyear wings that light up, make sounds, and have built-in sensors that know when kids are “flying” or “landing” and play the appropriate sounds.
• LEGO Toy Story 3 Western Train: relive scenes from the movie with LEGO’s construction play sets that feature all the old and new characters.
• HASBRO Mr. and Mrs. Potato Head: dressed up as Buzz, Woody, and Jessie, these Potato Heads also include a new electronic Mr. Potato Head plush that says three lines from the Toy Story 3 movie.
• JAKKS Pacific Toy Story Mania® Plug it in and Play TV Games
• Toy Story 3 versions of HASBRO’S games and toys: Yahtzee, Memory, Operation, Trouble, Connect 4, Chutes and Ladders, Space shooters, Buckaroo, Mr. and Mrs. Potato Head; Mattel’s Barbie® and Ken®, Magic 8 Ball®, Hot Wheels®, Tyco®, Matchbox®; Fisher Price’s Chatter Phone; and Poof- Slinky’s Slinky Dog; and Poof- Slinky’s Slinky Dog.
Available at the www.DisneyStore.com.