BlackBerry's 2010 Super Apps Developer Challenge Announces a Winner
The BlackBerry Partners Fund “Super Apps” Developer Challenge was created in an effort to drive innovation in apps made for BlackBerry. Each year, applications are judged on quality, user experience and how effectively they incorporate “Super App” characteristics. To be “Super App” material, an app needs to really take advantage of the BlackBerry Application Platform’s unique capabilities.
RIM’s inspiration behind creating the Challenge was to make sure that app developers don’t just create apps that people download and use once, or a even a few times, but they want more and more apps developed that become apart of people’s everyday lives. That can be accomplished by apps providing seamless integration with the BlackBerry OS and its own out of the box applications, as well as by creating highly contextualized and personalized apps. A “Super App” also keeps focus on efficiency, by for example – ensuring that an app doesn’t negatively affect a device’s battery life badly. Also, in particular apps that provide notifications are very effective in driving user engagement because the notifications keep bringing users back to the app.
This year the winning title has gone to Poynt, an app that uses location data to deliver information like weather, gas prices, local movies, restaurants and businesses.
Update: We’ve added the winners from the three other regions.
Latin America Winner: Vlingo Plus – Voice App is
the intelligent voice app that turns a user’s words into action.
Developed by Vlingo Corporation, Vlingo enables users to simply speak to
their BlackBerry smartphone to send a text or email message to any
contact; search the web using Google or Yahoo!; call a friend; update
their Facebook or Twitter status; use instant messengers; and, speak to
virtually any application. It also reads incoming text and email
messages while users are on the go.
Europe / Middle East / Africa Winner: Developed by Ubiest S.p.A., UbiNav EU turns
a BlackBerry smartphone into a reliable GPS mapping solution with
real-time turn by turn navigation on screen. Users can listen to the
turn-by-turn vocal instructions and find whatever they need wherever
they are. They can find, map, navigate to, or simply call over 10
million businesses listed within the database.
Asia Pacific Winner: Love Indonesia is an all-in-one guide for Indonesia on BlackBerry smartphones. It is a free location-based lifestyle portal that guides users in finding
anything they need with its different search features. It provides
regular reviews and discount promotions of merchants for each city in
Indonesia, along with information on restaurants, hotels, shopping,
movies, news, traffic, events and more.