Research Finds That Consumers Are Dazed & Confused When it Comes to Purchasing a PC

AMD has just released some interesting stats regarding the PC purchasing habits of consumers in North America. The study finds that nearly 23% of the respondents find that the whole PC purchasing process is way too confusing. Here are some other findings from the study -

• PC purchasing is a necessity: While 29 percent claimed to love the PC shopping experience, the majority (57 percent) see it as a necessity, akin to ‘replacing the microwave.’
• Price / performance drive new PC purchases:  Performance (56 percent) and price (25 percent) were cited as the most important factors when deciding what new PC to buy.
• Consumers buy online for ease: 67 percent of those who buy online stated that they do so because of the ease of customization (43 percent) or ease of research (24 percent).
• People buy in-store for hands-on experience: 27 percent of those who buy in-store stated they do so because they enjoy ‘playing’ with the PC while 16 percent like the immediate gratification of walking out of the store with the product.
• Computer salespeople help the process: 64 percent stated that they found the assistance from computer salespeople helpful.

Let’s face it, in a market with countless PC choices, deciding which PC to purchase can be intimidating, even for many advanced users. AMD hopes to make the process simpler with their AMD VISION Technology, a CPU-centric marketing model which breaks down different computer systems according to what it can be used for – as opposed to just by a system’s technical specifications alone. For more information about the study, check out AMD’s blog.