Docomo Recruits Darth Vader to Sell Samsung Galaxy S Phones in Japan

What’s the best way to get people to buy a Samsung Galaxy S phone in Japan? Throw Darth Vader into commercials that feature ordinary people doing everyday things with their Galaxy S phone. This is not the first time that Docomo has included the Sith Lord in their commercials either.
And no, we don’t get why. Check out the commercial below.