If you weren’t already aware, Kenneth Cole may not only be famous for shoes and awesome black attire but they have also recently gone into the watch business, touch screen watches in particular that is. Today they announced several new designs to complement their successful touchscreen watch series. New styles retain the same design and tech features but they now come in square stainless steel barrel cases and leather wrist straps. Kenneth Cole New York touchscreen watches with digi-touch technology retail from $125 to $175 and can be found at Kenneth Cole retail stores, department stores including Macy’s, Dillard’s, and Nordstrom. I’m so digging the KC1699 with its white leather strap and white LCD Digi-Touch face – very apple’esque indeed.