It has been a busy week for the Black Eyed Peas. First they announced the release of the BEP360 App for iPad, iPhone and iPod which turns the music video landscape on its ear by incorporating augmented realty and 360-Degree Motion Control. This announcement also coincided with the launch of will.i.am’s new digital media company that will produce applications that will mash-up creativity, music and digital technology for the entertainment industry.
Then only a day later came the news of will.i.am joining Intel as Director of Creative Innovation. It will be interesting to see what Will has in store for the folks at Intel – perhaps a new song called ‘Dirty Chips?’ Will he bring to the table the same kind of innovation like Lady Gaga is doing for Polaroid? That remains to be seen, but Intel is hopeful.
In his unique role, will.i.am will collaborate with Intel on many creative and technology endeavors across the “compute continuum” that may include such devices as laptops, smart phones and tablets. Complementing his visionary role as the front man for The Black Eyed Peas, will.i.am is also already working on music expressly for Intel.
And for the moment, the BEP seems more concerned about watching the progress of their Apps – and for a limited time you can download it for $.99 instead of $2.99.