In case you missed it, currently Mattel has a big campaign asking people to vote for as to whether Barbie should take Ken back or not. Well, Match.com has gone ahead and exploited this campaign with a clever promotional video in which you find Ken looking for Love on Match.com. Of-course, in the promo, Ken comes across Barbie’s Match.com ad and becomes quite smitten, thinking he may have just discovered the doll of his dreams.
Update 01/26/11: Match.com has asked us to clarify the fact that Match.com has not actually exploited the campaign, but rather it is a fun partnership between Mattel and Match.com. We were just kidding guys!