The first half of 2011 will see Yahoo’s partnered endeavor to create internet enhanced television. Of course this will apply to advertisers, but also to your favorite shows. There are already 100+ apps that can interact with the shows you watch. How long before the shows we watch start watching us?
With broadcast interactivity, TV programmers will be able to create TV apps that let viewers vote for a reality-TV participant, get more information about characters, or make e-commerce purchases while waching a show. For brand advertisers, broadcast interactivity will let them connect in real time with TV viewers during commercials or other branded entertainment experiences. Examples of broadcast interactivity could include:
CBS — Viewers of “Hawaii Five-O” could view fun facts about the show and learn more about the actors, characters, and setting by using their remote controls.
ABC — Viewers of an ABC primetime show could access actor information and view photos and videos during certain scenes right from their TVs while watching the show.
Showtime — “Showtime Boxing” fans could access detailed fight information including photos and videos, test their knowledge of the boxers, and vote for the boxer they think will win the match.
HSN — Viewers watching HSN could directly purchase an item highlighted on the live show and take advantage of specials of the day, using their remote controls.
Ford — TV viewers watching a Lincoln commercial could find local dealers, customize their dream cars, view Lincoln luxury lifestyle videos, and more.
Mattel — Viewers of a Barbie TV commercial could take Barbie polls, play Barbie dress-up games, view Barbie documentary videos, and more.
Today the Yahoo! Connected TV experience centers around a collection of more than 100 easy-to-use TV apps, providing deep content designed to complement TV viewing. TV apps run the gamut from social networking to music, games, news, weather, finance, and shopping, and provide access to more than 50,000 movies and TV shows on demand.
Traditional media and entertainment companies are developing some of the most compelling new TV apps available on Yahoo! Connected TV. These companies include CNBC, a recognized world leader in business news; Clear Channel Radio, a leading radio company; NBC, a leading television network; QVC, one of the largest multimedia retailers in the world; and mgMedia, developer of technology for multi-device, worldwide movies on demand distribution.