Last week at Mobile World Congress in Barcelona, Judie Lipsett of Gear Diary and I sat down with Intel’s Peter Biddle, the General Manager of AppUp Products and Services to talk about AppUp and MeeGo. Intel was super busy at MWC talking about their latest mobile ventures which include everything from investing in technology to developing dual-sim card mobile phones for the masses, all the way to MeeGo running on tablets and a plethora of other devices.
Peter explained that Intel has big plans for MeeGo and AppUp, and that is because they plan to use these two as a method to improve the consumer experience cross platform. Intel wants customers to have more trust in their app purchases from developers. To that effect, Intel is trying to unify the experience of purchasing an app from a store, so that the process works the same across multiple platforms.
In order to make this happen, they’re making API’s (Application programming interface) available that will make this easier for the developer. And at the show, Intel released a MeeGo developer’s kit. The kit will be used for everything from developing a secure and integrated billing system, to offering users the ability to stop and resume video in an app across multiple platforms. They also had a booth dedicated to their AppUp developer program where developers could come and learn about AppUp and MeeGo.
Biddle says his vision for MeeGo and AppUp is for them to be used for just about everything – from location services, to mobile purchasing, and content management. AppUp will soon be apart of MeeGo, just as it is available for Windows PCs now. This will help unify the consumer’s experience across platforms and create a secure system that consumers will trust to purchase apps from.
Last Wednesday, at the Keynote on “The Evolution of the Mobile Internet,” Intel CEO Paul Otellini also announced that Intel will finally start shipping their processors in smartphones. Now that MWC has come to a close in Barcelona, there is no doubt that Intel is about to become an even bigger player in the mobile space in 2011, but how successful MeeGo becomes in such a competitive market remains to be seen.
Please note, that in accordance to the FTC Guidelines and WOMMA Code of Ethics, I am disclosing that Intel Corporation has covered my travel, accommodations and costs related to our visit to MWC 2011.