This past week was an especially nerve-racking one for American Idol contestants because it was a double elimination week. So depending on how good or bad the contestants did with their take on classic Elton John songs, that meant staying in the competition or being eliminated. But before their appearances on stage, they were each mentored by iconic music producer Jimmy Iovine. So why are we bringing up Iovine? Because where Iovine goes, so does the Beats by Dr. Dre line-up of headphones and speakers. This was an example of product placement at its best, as Beats products were thrown in with the shots of the American Idol stars getting mentored by Jimmy.
We saw Scotty McCreery rocking a par of Beats Pro’s in the studio booth, while a beatbox iPod/iPhone dock, and an HP Envy laptop with Beats Audio was on display in the background. Lastly, there was even a mic in the background with the can’t-miss-it beats logo on it. Could this be a hint to a future Beats by Dr. Dre product that may be debuting soon?
Anyway, for those who are curious, Naima Adedapo and Thia Megia got the boot this week.