Did you know that if Marilyn Monroe was alive today, she would have been 85 years old! So it is only fitting that a campaign to save her iconic white dress from the movie “The Seven Year Itch” was launched today by SaveTheDress.Org. During filming and publicity shots for The Seven Year Itch, Marilyn Monroe stood atop a NYC subway grate wearing a pleated white dress designed by William Travilla. A rush of air from a passing subway train below kicked up the dress and launched both the garment and its wearer to super-stardom. Save-The-Dress is a first-of-its-kind campaign leveraging crowdsourcing and social media to raise funds to rescue Marilyn Monroe’s legendary white dress, which is scheduled to be auctioned in June 2011. If successful, the dress will become the focal point of a multi-city nationwide tour, before it is placed on permanent display in New York.
We actually checked out 590 Lexington Avenue, the location of the NYC subway grate on which Marilyn Monroe stood during filming as well as publicity shots of the The Seven Year Itch. While there isn’t much to see, since it is just a grate, the air below from the subway could still blow up a skirt or dress or perhaps it was the ghost of Monroe….