SOUL by Ludacris Headphones Now Shipping

sl300 SOUL by Ludacris Headphones Now Shipping

The SOUL by Ludacris headphones that were announced back at CES 2011 are finally shipping. The brand includes a line-up of five different pairs of “high definition” headphones, ranging from over-the-ear to in-ear headphones. The headphones will be available at Apple, Amazon, and BestBuy, and it looks like they are really gunning to take a piece out of the Beats By Dre empire.

Pricing for the headphones range from $299 for the high-end, iPhone ready, SL300 that features active noise cancellation in an over-the-ear design, to as low as $69 for the SL49 in-ear headphones with noise isolation.

For a while there, we thought that perhaps Ludacris’ SOUL headphones were going to perform a 50 Cent on us by not actually making it onto store shelves. It was also at this past CES that 50 Cent announced a partnership with Sleek Audio to make a headphone series called Sleek by 50. Shortly after that, his deal with Sleek Audio was cancelled. Than in May, 50 Cent announced that he is establishing a new company called SMS Audio, LLC that will develop a whole new line of audio accessories, including wireless headphones. But does the world need three different hip hop stars making headphones? The more competition the merrier, but this is getting a bit ridiculous.