HTC and Beats by Dr. Dre to Make Beautiful Handsets Together
Love Beats by Dr. Dre? Love your HTC phone? Well you are about to have one intense sounding smartphone, because HTC and Beats by Dr. Dre have announced a strategic partnership that should offer consumers the ultimate mobile phone experience. This collaboration plans on doing for mobile phones what Beats by Dr. Dre did for headphones, make music sound like the artist intended it.
So just because you have a smartphone, that doesn’t mean the music should sound shoddy and reproduce your sound that way. This collaboration will look to bring the best of both worlds together – a quality handset that reproduces enhanced quality sound.
“Beats has found a unique way to harness popular culture in a manner that is unlike any other brand today,” said Peter Chou, CEO of HTC Corp. “It’s an exciting brand that has been built around providing something very special, and we believe our strategic partnership will provide customers with unbeatable sound on HTC phones. We obsess over every detail of a consumer’s mobile experience, and audio is a critical part of that experience.”
This isn’t the first out of the box collaboration for the Beats by Dr. Dre brand. Just recently they debuted a Beats by Dr. Dre car stereo system in the Chrysler 300 and they currently have ongoing partnerships with HP and Monster Cable.
Tomorrow HTC is planning a teleconference that will give more details on this new endeavor, as well as confirm not only its partnership with Beats by Dr. Dre – but according to All Things D, HTC is investing a majority stake of $300 million in the Beats by Dr. Dre brand.
The HTC and Beats partnership, apparently started in early 2011, and will result in a line of HTC devices integrated with Beats sound technology. The devices are expect to be shipping this fall. It looks like HTC has got a doctor in the house!
[Via PR Newswire]