Insignia just unveiled their Connected TV series. These new “smart” TVs are all about the apps and making smart TVs finally affordable for the masses. But while apps on an HDTV are nothing new, the fact that the software is all done by TiVo is. Yep, these new budget TVs use TiVo’s super user friendly software, all without having to pay for a TiVo subscription. That means that you can pull up TV listings and load popular apps (and widgets) like Facebook, Netflix, Twitter, Pandora, Cinema Now, Napster, Photobucket, Accuweather, Reuters News and Sports, Stocks, Traffic, and more. Many of which come from Chumby’s content network of apps.
Unfortunately, there is no actual TiVo DVR built into the TV, which is a shame. But who could argue that TiVo doesn’t do a wonderful job of designing great TV user interfaces.
The Insignia Connected TV will be available in a 32-inch model for $499 and a 42-inch model for just $699 at Best Buy. Both TVs are 1080P edge-lit LED TVs with 120Hz refresh rates, have four HDMI inputs, feature Audyssey and SRS audio, and have a two year warranty. Now if only they could have crammed in a Tivo DVR too, we’d really be sold.