Here’s What Inspired Intel to Develop the Ultrabook

Just in time for the holiday season, Ultrabooks are finally starting to make their way onto store shelves. These svelte laptops already look like they have the potential to become as popular as netbooks did a few years back. We’ve seen several manufactures, from Lenovo u300S and Acer Aspire S3 strut their first Ultrabook models, and for first generation devices they are already quite lust worthy.

We sat down with Intel’s Tony Salvador, the Director of Experience Insights Research at Intel’s Interaction & Experience Research Lab, and David Ginsberg, the Director of Insights and Market Research, to talk to them about what was Intel’s inspiration for creating the Ultrabook. David and Tony explained that over the last few years Intel has quite radically shifted their approach when it comes to creating new technology. In the past, Intel has traditionally been very occupied with the race to come out with the faster processors, and they will still be concerned with improving CPU speeds going forward. But they now put a lot more energy into researching how people are using their technology, and understanding what they want from their technology – and why.

Over the past year or so, Intel has discovered that when computer users say they want performance, they aren’t necessarily talking about CPU speeds – but that they are referring to the desire to have an immersive experience. This user-centric point of view helped give birth to the concept of the Ultrabook. Intel discovered that users longed for a mobile yet affordable computing experience where their computer is lightweight, slim, secure, turns on instantly, and has long battery life – all without breaking the bank. From there on, the Ultrabook concept was born. Intel then took the Ultrabook’s specifications and brought it to PC manufacturers like Dell, Asus, Acer, and Lenovo, where they helped them develop their own versions of the Ultrabook.

The obvious elephant in the room is the MacBook Air, and Intel admits that they recognize the Air as a trailblazer in this realm, yet they insist that the Ultrabook category was developed from ethnographic and social research based upon what consumers wanted from their technology. To that effect, Intel says that there is a bold future ahead for Ultrabooks. They plan on introducing touchscreens on Ultrabooks and improving them with faster boot-up times, better security features and many more innovations will come with time. They also believe that the Ultrabook will spawn on whole new categories of devices. One thing is for sure, tablets and smartphones may be all the rage nowadays, but Ultrabooks have the potential to bring more interest and excitement back into the PC industry.




  1. YOU GROSS ME OUT, INTEL!  Everyone knows that Steve Jobs gave the world the Ultrabook… And it is even more disgusting that Intel pulled this on Steve Jobs in his last days.  

    Intel .  Gross MOnopolist.

  2. The Macbook Air is not an ultrabook. Sure, Apple steals desktop and laptop hardware and sells it as a Macbook, but it is a Macbook. Does it game? No. Does it open .exe files? No. Does it run flash? Nuh huh. Can it sync to even iPads and iPhones? No. Because it will threaten to erase them if you try to sync your music CDs to them. How is it classed as a laptop or ultrabook if it cannot run my laptop programs? It is like the new Chromebook. It is just that. A Chromebook. But does that make it a notebook? No. Becuase it has just as much functionality as an Android phone. If it cannot do what a classic laptop can do then it is not a laptop. Think. Please think.