What Lies Ahead for AMD in 2012
The past few months at AMD have been shaky. After laying off over 1500 employees, and bringing on a slew of new high ranking execs, many have been left wondering about the company’s future. We sat down with AMD’s Leslie Sobon during CES to talk about what lies ahead for AMD.
It turns out that the company has several projects that they are tackling, including an Ultrabook competitor that will significantly undercut the price of Intel’s Ultrabooks by a few hundred dollars. This Ultrabook competitor will be powered by the 2nd generation of the Fusion processor, AKA Trinity.
We got to look at a prototype model of this Trinity powered PC, and while the build quality did not look nearly as glamorous as Intel’s current Ultrabook line-up, it was quite impressive for a price point starting at $500. These Fusion powered Ultrabook competitors will not have SSDs inside, nor will they likely be built in aluminum chassis, but they will to be just as thin – and nearly as sexy.
In many ways, AMD has already cornered this market with success with their Fusion powered ultraportable like the Fusion powered HP Pavilion DM1z. These ultraportable laptops have done well because they cost just a little bit more than a netbook, yet offer users so much more power and capabilities. So offering an Ultrabook competitor powered by Fusion seems like a logical next step for AMD, and most likely the only way for them to seriously compete with Ultrabooks in the future.
Also on the horizon for AMD are TVs powered by their APU. These Linux based TVs are already starting to show up in Asia from Haier. AMD also plans on pushing their APU into tablets running Windows 8. This is a natural fit for them, since their APUs can handle HD video playback via HDMI-out, with ease.
AMD also had several systems on hand, some which are in development, but show what AMD’s current line-up is capable of.
The Windows 8 tablet above is running an app which uses AMD’s APU to perform color adjustments on the fly which helps improve the video playback quality of a standard motion picture.
This laptop, which is actually hiding inside a desktop tower, is able to drive two graphics intensive tasks at the same time, and on two different displays. To that effect, on one monitor a user can play a video game, while on a second monitor a video is being encoded.