The Consumer Electronic conference takes place in Las Vegas every January which means hordes of tired and thirsty international bloggers and writers needing places to recuperate. In a clever bid to boost their social media presence, PBR RockBar and Grill in Planet Hollywood Casino has created Twitter Thursdays, where fellow Tweeps can DRINK FOR FREE. Yes, I did say drink for free.
In order to qualify for free booze (between 10pm and midnight) you need to follow the PBR RockBar and Grill Twitter account www.twitter.com/PBRrockbar and show this to the hostess on your phone. They’re naturally keen that you then tweet ABOUT your time drinking in the bar, but that’s not a required option.
It’s a clever idea and an innovative way to build a follower base on Twitter as well as hopefully get some great social media content for the brand.