Nokia Takes Aim at the Low-End Smartphone Market With Lumia 610
Rarely has a company sounded this excited about a low-end offering, but Nokia seems pretty pleased with the Lumia 610, a low-end smartphone the company says is aimed at younger users in the market for their first smartphone. Nokia seeks to employ the tried-and-true hook ‘em while they’re young method to advance the Lumia brand in the smartphone market – which might not be a bad idea for Nokia or Microsoft, considering the stranglehold Android phones have on that low-end market.
The 610 is being offered at a cheaper price because of changes to Windows Phone OS as a part of Mango, which requires half as much memory to run, and is powered by a cheaper 7X27A Qualcomm processor. As it is being marketed to the teenage crowd, Facebook and other social media integration is being touted as a big selling point. Groups of contacts can be created and pinned on the home screen for easy access, as well. Keeping with the theme of tech companies building fences to keep their customers in, the Lumia 610 features Nokia’s proprietary Nokia Maps, Nokia Drive, Nokia Transport, and Nokia Music, hubs that make travel and media consumption user-friendly.
Despite only having 256 MB of RAM, Microsoft is assuring users and developers that all apps should be able to work fine with the Lumia 610. There is 8 GB of on-board memory. The display is a 3.7” LCD screen in WVGA 800 x 480 resolution. The 1300 mAh battery should provide around seven hours of talk time. USB 2.0 and Bluetooth compatibility is also present.
The Nokia Lumia 610 will be available in white, cyan, magenta, and black, and will cost €189, or about $250, unsubsidized when the phone ships sometime in Q2 of this year.
Chance Kinney contributed to this report.