Panasonic Set to Enter the European Smartphone Market With the Eluga Power

Panasonic might not win any style points based on looks or naming, but the Eluga Power has the guts to at least make a competitive run at the European smartphone market this year.

Panasonic, which has a stated goal of selling 1.5 million handsets in Europe this fiscal year, unveiled the Eluga Power today at Mobile World Congress in Barcelona. The Eluga’s display is a 5.0” LCD screen in 1280 x 720 resolution with 1080p full HD video capability. The phone will be powered by a 1.5 GHz Qualcomm Snapdragon S4 dual-core processor and will run Android 4.0 Ice Cream Sandwich. The inclusion of NFC for wireless data transfer makes this phone a legitimate entry into the high-end smartphone market.

The physical design is very minimalistic, though many will be pleased by the fact that the display covers much of the body of the phone, with only a very thin bezel around much of the Eluga. The phone is 9.6 mm thick and weighs an almost non-existent 133 g. Panasonic also toughened the Eluga up a little, making it dust proof and waterproof. The battery, at 1800 mAh, may be a little small for some. There is only 8 GB of on-board memory, but that can be expanded using the Micro SD card slot, which can add another 32 GB.

The camera is 8 MP, with full HD 1080p video recording and 8x digital zoom. The Eluga also features a front-facing camera.

As of now, the Eluga seems directed at the European market, so there is no word on when or if the Panasonic Eluga Power will make its way to the United States.

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