Pure Celebrates 10 Years with a Limited Edition Evoke Mio Union Jack

Pure is celebrating 10 years of success in the world of digital radios by reminding everyone of their roots, and that yes, the United Kingdom actually does have successful technology companies.

The special edition Pure Evoke Mio Union Jack flies the British flag on Pure’s popular portable digital and FM radio. There are also inputs for a variety of mp3 players, as well as a kitchen timer button and an automatic light sensor, which brightens or dims the display depending on the lighting of the room.

Pure fills the Evoke Mio with British style thanks to a leather effect front and rear panel, both sporting the Union Jack in all its glory.

Apparently, this is just the beginning for Pure – the company plans to branch out from audio offerings with unspecified cloud-based services coming sometime this year.

The Evoke Mio Union Jack is selling at retailers in Britain this month for about £150, if you want a little British pride with your kitchen tunes.

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