AT&T Goes Hollywood with Daybreak
AT&T got its first taste of Hollywood with the debut of Daybreak earlier this week. Following the season finale of Touch, AT&T along with Heroes mastermind Tim Kring, debuted this new action-thriller / adventure series, that also happens to have a Sci-Fi twist. Daybreak will be a series of five, 10 minute webisodes that will keep you at the edge of your seat. The first episode already debuted on May 31st, and stars Heroes fan favorite James Kyson Lee (Ando), Ryan Eggold (90210), and Sarah Roemer (Disturbia). I’m sure many other familar faces will pop-up as the series continues.
So how is Daybreak connected to Kiefer Sutherland’s Touch? The appearance of the 12-sided dodecahedron will link the two shows together, along with intrigue and suspense. But the bigger question is; why has AT&T decided to take this new direction into making online films? The answer is simple, Daybreak is a new and innovative way for AT&T to create product placements opportunities and at the same time show off their ever expanding network of the future. The company was looking for a new way to showcase smartphones, tablets, and various other devices, and this type of medium seemed to be the perfect fit for the carrier. It also helped that Tim Kring got a sneak peek at their labs and was so inspired by what he saw there, that he absolutely wanted AT&T on-board with this unique partnership. So if you watch Daybreak and pay attention closely to the gadgets, and not so much the story, you’ll find the HTC One X, Samsung Galaxy Tabs, and other famous smart gadgets making a cameo appearance.
And if you can’t get enough of Touch or Daybreak, AT&T has also released an Android app called Jack Boxer, which you can play with friends to unlock clues to the series, or you can use it to create your own thrilling adventure right from within the app.
While the concept of Daybreak may not be for everyone, certainly looking at all the hot tech is fun for us. And sure, while AT&T may have gone Hollywood for now, they haven’t forgotten their roots and they are giving it the star treatment in Daybreak.
You can catch Daybreak and the evolving story of the 12-sided dodecahedron at Daybreak2012.com . It will also be hosted on FOX TV’s Hulu.com and IGN.com properties.