It might look like an eReader, but looks can be deceiving — the Boogie Board Jot is an eWriter looking to carve out a niche in the tablet market.
The Boogie Board Jot features a 9.5” Reflex LCD screen made of shatter-proof plastic that aims to be for writing what eInk is for reading. The Jot is powered by a replaceable coin cell battery, which enables 50,000 erases. There is an erase lock button to prevent notes or drawings from accidentally getting erased. Notes can be saved in vector PDF format, which can be transferred off the device via the micro USB port. Internal memory saves about 200 PDF images. A magnet allows for the Jot to be used as a public message board of sorts for refrigerators or dorm doors, which might be the most practical use of the Boogie Board. That said, the Jot doesn’t sound as practical for that purpose as, say, a whiteboard and a pen would be.
Otherwise, you have to wonder what the target audience for the Boogie Board Jot is. It seems to be for people who still have an affinity for writing, but no longer want to waste paper to do so out of concern for the environment, which is all fair enough. That’s also a very specific niche, especially because you’re relying on enough of that niche to be tech-savvy enough to even know your product exists. Otherwise, it doesn’t seem as convenient for note-taking as pen and paper would be. It’s hard to say how many people will find this useful, but the silver lining is that if you’re on the fence, it won’t cost you too much to find out for yourself. The Boogie Board Jot LCD eWriter will be available in stores and on Amazon this September for about $40.
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