Remember when phone cases were just something to buy to protect your phone? That seems like ancient history now that we have runway fashion shows for smartphone and tablet cases and sleeves.
The Case-Mate ShowCase went down last week during New York Fashion Week, and featured the newest cases and sleeves from the popular accessory maker. The show was hosted by Fergie and Quddus – the former, along with Common and Selena Gomez, will be featured in advertisements for all those fashion-forward new cases in the months to come, as Case-Mate looks to get in on the iPhone 5 case frenzy that will no doubt take place soon. Common, along with Questlove, gave a live performance, while DJ Mia Moretti laid down beats for the rest of the show.
All that said, it’s a little hard to have a runway fashion show that only features smartphone accessories. CZAR, the Spring 2013 fashion line from Cesar Galindo, was previewed on the runway, as well. For those wondering, Galindo was a contestant on The Fashion Show: Ultimate Collection.
But, at heart, ShowCase was a fashion show for technology accessories, and if that’s not a sign of the times, I don’t know what is.