The enterprise is run and curated entirely by moms with extensive experience in the tech and parenting world, most of whom have been in executive positions in several tech companies. Citrus Lane is a little more on the parenting side than the tech side, though – each monthly gift box will contain products that deal with personal care, as well as cute gifts and educational aids for kids of all ages.
Each box will be a little different, tailored to the season. In addition, boxes will be personalized, to an extent – the contents of the boxes will also depend on customer feedback and the ages and developmental levels of the children in the family. Example boxes show, among other things, food products, educational books, personal care products, and back-to-school gifts for kids, all of which come from both name brands and up-and-coming small businesses.
Citrus Lane boxes can be purchased by month, or in three month, six month, or one year blocks. The boxes cost $25 per month, and one-off deluxe gift boxes for baby showers are also available for purchase. Purchasing a six month block will net you one free month, and you’ll get two months free with a one-year subscription.