If you have nothing better to do today and you’re a New Yorker, you can head over to Madison Square Park to join Philips on an archaeological dig for ancient technology. The spotlight will shine brightest on one ancient, 5,000-year-old piece of technology – the manual toothbrush.
That’s something Philips finds fascinating – for all our leaps and bounds in technology, most haven’t made the jump past this millennia-old relic. Philips claims that 70 percent of American households still own a regular, manual toothbrush (which strikes me as surprisingly low), but that’s something the company would like to see changed.
The Philips Great Dig event, which will be going on today until 4:00 PM, is also promoting Philips’ newest electric toothbrush, the DiamondClean. The automatic bristles can get into hard-to-reach areas with ease, so well that Philips claims their new toothbrush removes five times the plaque as its ancient manual progenitor. Philips also promises that gum health will improve rapidly, and that your teeth should be sparkling twice as brightly.
The best advantage is probably the gentle scrubbing motion of the bristles. The worst part about manual toothbrushes is that many people tend to scrub too hard while using them, which can end up being counter-intuitive – scrubbing too hard can wear away enamel and make teeth more vulnerable over the long term. With Philips’ new toothbrush, the scrubbing power is regulated for you.
Philips’ bold (OK, maybe not so bold – electric toothbrushes aren’t exactly new) leap into the future comes with a pretty hefty $219 price tag, so here’s hoping that the DiamondClean does indeed live up to the hype.