will.i.am Takes on iPhone Cases and Accessories
The camera case above adds a new sensor, lens, and flash to the iPhone’s camera, increasing the phone’s sensor from 8 MP to 14 MP. The brand, called foto.sosho, will feature two styles – contemporary (black) and vintage (white with gold trim) – and will initially only be available for the iPhone 4 and 4S. iPhone 5 cases are in the works, and are slated to arrive sometime next year. In addition to improving the camera, the foto.sosho iPhone docks also set the iPhone up with a slide-out keyboard, if you’re into that kind of thing.
Those who buy in will also get an i.am account, which is will.i.am’s version of Instagram, providing photo editing options and a social network. How, exactly, i.am differs from Instagram in any other way but name remains to be seen.
The iPhone 4/4S cases are dubbed as C.4 and V.4 (C for contemporary, V for vintage), while the iPhone 5 cases will be known as C.5 and V.5. Pricing and release dates for the latter two are unavailable, but the C.4 and V.4 are scheduled to go on sale on December 6. These cases come with an awfully steep asking price for what amounts to a modest improvement in camera performance, though – the C.4 will sell for £199, or about $319, while the V.4, incredibly, will have a £100 premium attached, putting its price at £299 ($479) despite apparently having the same hardware.