Tonight at 6:00 Pacific (9:00 Eastern), What’s Trending, which has fast become one of the premiere Web shows on YouTube, is hosting the successor to the telethons of television. The Tube-a-tweet-a-thon will feature celebrities and musical guests as part of a variety show, all of whom will be trying to raise money for The Covenant House, a charity that runs 22 homeless shelters spread throughout North and South America.
That money will come from Virgin Mobile. The company will donate $1 for every viewer who posts a tweet with the hashtag #Tubeathon, up to $50,000.
The variety holiday show is being hosted by the host of What’s Trending, Shira Lazar, and will feature appearances and/or performances from Doug Benson, Kevin Pollack, iJustine, and the newly-dubbed Snoop Lion. The show kicks off tonight at 6:00 Pacific on the What’s Trending YouTube channel.