Beauty Effect in New Sony Cybershots Offer Instant Cosmetic Surgery

Sony has a slew of new Cyber-shot cameras that they are introducing at CES today. With these new releases, it’s apparent that camera hardware is becoming less important, while optimizing the hardware with better software is the direction that Sony has taken with this new line-up. All of the new models, including the WX80, W730, W710, TF1 and H200 cameras, come with a new Advanced Flash which boosts the cameras sensitivity that extends the effective range of the flash, allowing them to perform better in low-light situations.

We’re also excited about the new “Beauty Effect” which lets you re-touch photos on the fly. Beauty effect options include include skin toning and smoothing, teeth whitening, eye widening and shine removal. It’s like having a virtual cosmetic surgery tool right in the camera! Also, the 360 Sweep Panorama mode is a feature that is now available in all of these new cameras.

As for the hardware, the WX80 model comes with Wi-Fi, and you can now use your smartphone or tablet to transfer photos from the camera over wifi. But if you’re looking for a tougher camera, the TF1 is a rugged camera option that is waterproof (up to 33ft), dustproof, shockproof and freeze proof. Fortunately, it hardly looks like a rugged camera and it comes in a nice selection of color choices – including pink.

Finally, for those looking for extra Zoom, there is the Cyber-shot H200 which offers a DSLR-like styling and grip.

[show_hide title="Click here for more specs and pricing for the new Cyber-shot line-up"]Cyber-shot WX80 Digital Camera Available in red, black and white for about $199

  • 16.2 MP Exmor R CMOS sensor with 8x optical (25-200mm) / 16x Clear Image Zoom
  • Built-in Wi-Fi capabilities for easy content sharing via Sony PlayMemories™ Mobile app
  • Enhanced Optical SteadyShot™ for still shooting
  • Full HD movie (1920×1080/60i) shooting with Optical SteadyShot™ Active Mode
  • Improved Superior Auto mode with expanded scene recognition
  • Up to 10fps burst shooting capability
  • New 360 Intelligent Sweep Panorama mode for stunning panoramic photos
  • Advanced Flash performance for expanded range and brightness
  • New Beauty Effect offer a variety of post-shooting editing solutions

Cyber-shot W730 Digital Camera Available in silver, pink and blue for about $139

  • 16.1 MP Super HAD CCD sensor with 8x optical zoom (25-200mm)
  • HD movie (720p) shooting capabilities with Optical SteadyShot™ Active Mode
  • 360 Sweep Panorama mode for stunning panoramic photos
  • Advanced Flash performance for expanded range and brightness
  • New Beauty Effect offer a variety of post-shooting editing solutions

Cyber-shot W710 Digital Camera Available in silver, pink and black for about $99

  • 16.1 MP Super HAD CCD sensor with 5x optical zoom (28-140mm)
  • Large physical controls and buttons for straightforward, hassle-free shooting
  • HD movie (720p) shooting capabilities with Optical SteadyShot™
  • 360 Sweep Panorama mode for stunning panoramic photos
  • Advanced Flash performance for expanded range and brightness
  • New Beauty Effect offer a variety of post-shooting editing solutions

Cyber-shot TF1 Digital Camera Available in black, orange and pink for about $199

  • 16.1 MP Super HAD CCD sensor with 4x optical zoom (25-100mm)
  • Waterproof (up to 10m or 33 feet), dustproof, shockproof and freeze proof
  • Large buttons and camera grip and auto screen brightness simplify operation during outdoor/underwater activities
  • HD movie (720p) shooting capabilities with Optical SteadyShot™
  • 360 Sweep Panorama mode for stunning panoramic photos
  • Advanced Flash performance for expanded range and brightness
  • New Beauty Effect offer a variety of post-shooting editing solutions

Cyber-shot H200 Digital Camera Available in black for $249

  • 20.1 MP Super HAD CCD sensor with 26x optical zoom (22.3-580mm)
  • DSLR-style body and design and compatible with AA batteries for convenience
  • HD movie (720p) shooting capabilities with Optical SteadyShot™
  • 360 Sweep Panorama mode for stunning panoramic photos
  • Advanced Flash performance for expanded range and brightness
  • New Beauty Effect offer a variety of post-shooting editing solutions

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