Barbie’s doing it at Toy Fair this week with her new Digital Dress Doll, and yesterday, Carrie Underwood rocked out an LED dress at the 55th Grammy awards. The starlet perfumed while wearing a virtual custom couture gown by Theia. Made of 10 yards of satin, and a corset that was hand-embroidered with thousands of Swarovski crystals, this gown was already quite unique. But Underwood got extra attention on stage when it was used as a projection piece. On stage, while performing “Blown Away” and “Two Black Cadillacs”, the dress became alive with changing images of roses, stars, and other magical patterns.
The dress itself took 80 hours to make, while the video production company behind this pectin technology spectacle, took reportedly 6 days to produce the effects on her dress.
And if this performance seems familiar to you, that might be because it reminds you of when Fergie performed in an LED dress at the Billboard Music awards.
Unfortunately, Carrie’s spectacular projection screen dress was not enough to get viewership up for the Grammys this year. According to Perez, viewership was down form last year by 27%. Quick, someone better call Lady Gaga and have her come back next year with her meat dress.