Our freedom to consume sugar like we were about to mainline it into our bloodstream has been under attack from all sides. Nutritionists. The mayor of New York. Striking bakers. The situation was growing desperate.
This week, sugar struck back with a vengeance. First up is news that Twinkies aren’t as dead as we thought, after all. After Hostess filed for bankruptcy following a baker’s strike (and several years of bad business), the status of brands like Twinkies and Ho-Hos was up in the air. No longer – today, we all learned that Apollo Global Management spent $410 million to acquire Twinkies, Hostess CupCakes, Ding Dongs, and Ho Hos, along with the equipment and bakeries that formerly belonged to Hostess. The brands might also get a jump in sales from the hipster market – Apollo also owns Pabst Brewing.
Then, we can head over to New York, where the State Supreme Court overturned the city’s ban on soft drinks larger than 16 ounces. Justice Milton A. Tingling declared the ban “arbitrary and capricious,” but it’s not too big of a surprise that the ban didn’t survive (in fact, it never went into effect). The United States tends to frown upon the government making too many choices for the people. So, if you live in New York City and you were dreading saying goodbye to your Big Gulps, fear not. The ban was touted as necessary to combat obesity rates, but the problem is there was no ban on buying as many small-sized soft drinks as you could handle (and then some).
So, there you go. Twinkies are back, and your Big Gulps are safe – cue Grumpy Cat face for Mayor Bloomberg.