Kobo Aura HD eReader Makes Limited Debut

koboKobo, which usually finds itself concentrated on the budget eReader market, is setting their sights a little higher with their new Aura HD eReader. It’s a limited edition product, and features much higher specs (and price) than is usual for a Kobo device.

Kobo hasn’t found too much of a foothold in the United States, but its success abroad and in its native Canada have given it the funds to make a pretty impressive device. The Aura has a 6.8” 265 dpi display, which tops the 212 dpi of the Kindle Paperwhite. It’s also packing tons of power for an eReader, with a 1 GHz processor. 4 GB of on-board storage is backed up by an unspecified card slot that can expand storage by 32 GB. There will also be Wi-Fi support.

Kobo eReaders mostly work with the Kobo Store, which, in terms of books available for download, is actually bigger than the respective online stores of Amazon and Barnes & Noble. The other advantage of the Aura (and other Kobo eReaders) is that it’s compatible with just about every text file under the sun, surpassing the Nook and easily beating the Kindle, which relies mostly on proprietary file types and ubiquitous file types like .pdf.

The Aura is supposed to be limited edition, but it’s not clear what the limit on production is. It’s going to sell for $170, and you can pre-order one as of today in North America, with units showing up in stores in Canada and the UK on April 25. It’ll be available in ivory, onyx, and espresso (yeah, I know) colors.

Press Release

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