In May, we learned that AT&T was expanding its “It Can Wait” program, an advocacy campaign trying to put a stop to texting while driving, with Verizon, T-Mobile, Sprint, and hundreds of other organizations joining in. Part of the campaign this year was 30-second spots featuring lives of people who have somehow been impacted by accidents caused by texting while driving. Those spots have now been extended into a half hour documentary, called “From One Second to the Next.”
The documentary, directed by Werner Herzog, follows the stories of four accidents caused by texting while driving. Some focus on the victims, while others take a look at the people who caused the accidents. You can watch it online now, and it will also be sent to over 40,000 high schools for use in presentations.
“From One Second to the Next” is an emotional watch – it’s more than enough to offer proof positive that this is a message that needs to be repeated again and again. If the tragedies of the victims don’t get to you, watching others not that much different from any of us deal with the knowledge that they took lives because of texting and driving is something that should get you to keep the phone tucked away while you’re behind the wheel, if you don’t do so already.