Hot on the heel’s of last week’s Droid announcements, Motorola has introduced the Moto X. Under the hood, the Moto X packs in a lot of the same technologies as the Droid – including the powerful X8 Mobile Computing System and heavy integration and emphasis on Google Now. But externally, the Moto X is a different beast altogether.
Motorola is describing the Moto X as a phone that responds to you, and that starts with the touchless control features on the device thanks to heavy integration with Google Now. Google Now is really Android’s answer to Siri, in the way that it lets you use your voice to do all sorts of things on your phone, without ever having to touch it. That includes checking the weather, getting directions, calling a contact, and even asking for sports scores or trivia questions.
Motorola has packed in a 10 megapixel rear-facing camera with an LED flash into the Moto X which promises improved lowlight performance and less blur. And to make sure that taking a photo is as quick and easy as possible, like magic, all you have to do is twist your wrist twice and the camera app is loaded up and ready to shoot. Motorola has also improved the camera app by making it more simpler to use with a less cluttered interface, and it lets you snap a picture just by touching anywhere on the screen. You can also easily zoom in by swiping up, or zoom out, by swiping down. This is all apart of their Quick Capture feature. Also new is the Active Display feature that makes sure that you have easy access to your messages and social activity right from your lock screen.
We have always felt like the Droid series was a bit too masculine, but the Moto X changes all of that thanks to Moto Maker, and a partnership with Sol Republic. Moto Maker lets users customize their phone to a T when ordering the phone. To that effect, customers can go online and choose one of 16 colors for the back of the device, and white or black for the front. They can also choose an accent color for the power key, volume key and camera ring, they can add their name or short message onto the phone, they can customize it with unique wallpapers, and even have it power on with a special message that they have created. Outside of faceplates, skins and backplates, there has never been a phone to offer so much customization options. And the best part is that Motorola isn’t charging a penny extra for all of this customization. The phone still costs just $199 on contract. And Motorola says that because the phone is being assembled in the U.S., it will take 4 days or less after using Moto Maker online, to have your new custom phone delivered to your door.
But it’s not just the phone itself that can be customized, through a partnership with Sol Republic, you can pick up matching over on-ear and in-ear headphones to use with your Moto X. Sol Republic has also introduced their DECK wireless speaker with NFC, which of course, is also available in several colors for matching with the Moto X too.
We’re so sick of all of the slippery and unergonomic smartphones out there, which is why we’re smitten with the form factor of the Moto X. Its round, curved back side makes it super comfortable to grip, and its 4.7″ 720p AMOLED display hits the sweet spot when it comes to display sizes. But really, we’re most excited about all of its customization options. Speaking of which, while Moto X will be available at all 4 major U.S. carriers, Moto Maker will initially only be available for the Moto X phones running on AT&T’s network.
The 16GB model of the Moto X will retail for $199, while the 32GB retails for $249.99. Both models will be come available at the end of the month. In stores you’ll be able to go pick up a white or a pretty drab black model, but you’ll have to head online to MotoMaker to get a More colorful one. In addition Motorola will also be releasing some neat wood models which will also be available for AT&T first. So keep an eye out for those.
We’ll have a full review of the Moto X up soon.
Update 8/12/13: Check out our full review of the Moto X.