Sync Burn Fitness Band is Going to Make You Sweat

watchDo we really need another fitness tracker on the market? You be the judge.

The Sync Burn Fitness Band is indeed yet another wearable fitness tracker, this one with a wrist strap, so you can wear it like a watch. For what it’s worth, this one takes a slightly different approach than most of its competitors. Instead of focusing on steps taken (although it does track those), the main feature of the Sync Burn Fitness Band is its calories burned tracker. The device will track that information by using your heart rate and intensity of motion (as measured by a three-axis digital accelerometer). The heart rate monitor is said to be ECG-accurate, and, over a 24-hour period, the device will use a proprietary algorithm to try to suss out how many calories you burned that day according to the data collected.

Besides that, you’ll get the standard stuff – steps taken, heart rate, and distance traveled. The watch has a 7-day memory, but all of that information can be migrated over to the MapMyFitness iOS app over a Bluetooth connection (it’s Bluetooth 4.0 compatible). The app is meant to foster a sharing community, to encourage everyone to keep working towards their fitness goals.

The device itself is easy enough to read – it has a large dot-matrix display for showing graphs, charts, and data. The screen is made of mineral glass, so it’ll be able to take at least a decent beating and not break on you.

You can get the Sync Burn Fitness Band from Best Buy or sporting goods stores like Sports Authority and Dick’s Sporting Goods now for about $130.

Update: Thanks to a special promotion, the Sync Burn Fitness Band is now just $99 through the end of winter.

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