Armin Van Buuren and Philips Partner on M1X-DJ Sound System

Philips is getting into the celebrity endorsement/co-designer game with DJ Armin van Buuren, who is working with the tech company to produce a new line of audio products. The first fruit from the tree is the M1X-DJ Sound System, an all-in-one DJ controller and sound system.

DJs will be able to mix music, then play it or share it straight from M1X-DJ. First, the mixing part – the M1X-DJ features two platters, cross faders, and a slate of DJ controls, all of which meet the standards of a pro like van Buuren. If you’re familiar with Algoriddim’s popular djay 2 app, you’ll be happy to know that the M1X-DJ has been built partially with that app in mind, so you can expect the mixing controls on the app to work flawlessly with your new equipment.

The integrated speaker system has an output of 80 watts – if you need more power than that, which is likely if you’re doing a big gig, there are several input and output ports for external speakers. Besides the input ports, there’s also Bluetooth connectivity. But, the M1X-DJ is designed especially for iOS devices, thanks to a Lightning connector and because Philips says it’s optimized for iPhone 5 and iPad.

Typically, you’ll need to have the M1X-DJ plugged in, but it does have a limited battery life of five hours. Unfortunately, that’s not rechargeable – you’ll need to use fresh D cell batteries every time just for those five hours, so suffice it to say that you won’t be making a habit of being out of range of an outlet with this thing.

The M1X-DJ, which is to be just the first in a long line of products made in collaboration with van Buuren, is expected to hit stores this November for €400, or about $527. No word on what the exact price will be for a North American release.

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