Yes, it’s yet another wrist-worn fitness tracker from Fitbit. So, what makes this one special? True to the times, Fitbit Force throws in some smart watch functionality to their brand new wristband fitness tracker.
The Fitbit Force features a small OLED screen, that allows it to serve as a fitness tracker and a watch. On the fitness side, Force tracks steps taken, calories burned, distance traveled, and, thanks to a new altimeter, floors climbed, if you take the stairs. There’s also a sleep tracker, which will tell you how many hours you’ve slept every night, and how often you wake up in the middle of the night. Optional is a silent alarm that will wake you up in the morning.
Overall, the tracker will let you know how many active minutes you’ve hit, defined as medium-to-high intensity cardio time. You’re free to set your own goals for weekly active minutes, which you can view on the wristband itself. In fact, thanks to that OLED screen, which by default shows the time, you can view all of your fitness stats quickly, without needing to look at your smartphone.
Of course, Force will still work with the Fitbit app, so you can get all of that data at-a-glance and in chart form. Force syncs with your mobile device over Bluetooth 4.0, which is where the smartwatch functionality comes in. It’s not much, but it’s something – you can receive incoming call notifications on your Fitbit Force. Battery life is being put at seven to ten days, and it’s water resistant to protect against sweat. Also, for Android users, Fitbit Force does feature NFC functionality, so you can sync with a tap.
Like everything else from Fitbit, Force is low-profile and stylish – perfect for something that, ideally, you’re almost never going to take off. You can order Fitbit Force now directly from Fitbit, or wait a few weeks until it shows up in stores. Either way, Force will be available in black or slate, and will cost you $130.