Blu is a new smartphone player based in Miami, and it’s out to serve up something very specific – low cost, stylish, unlocked phones. You won’t be seeing Blu devices tethered to contracts at any of the major telecoms, and that’s just the way Blu wants it.
Their newest device is the Blu Life Pure mini, a 4.5” smartphone with a 1280 x 720 IPS display. It’ll run Android 4.2 Jelly Bean on a 1.5 GHz quad-core processor from MediaTek (MT6589T) with 1 GB of RAM. But despite running Android, it’s clear that the phone has taken some cues from iOS 7 for its Android overlay. There is also an 8 MP camera with a BSI sensor on the back capable of taking 1080p video, with a 2 MP camera on the front. You’ll also see a 3,000 mAh battery (good for up to 35 hours) and 16 GB of internal storage, along with the usual extra features – GPS, Bluetooth 4.0, Wi-Fi b/g/n, and an FM radio tuner, although the lack of a microSD card slot is a bummer. Audio comes from DTS surround audio technology. You won’t get 4G LTE connectivity on the Life Pure mini, but you’ll have the next-best thing – compatibility with 42 Mbps HSPA+ networks.
Part of the package is definitely style. This is a slender phone, at 8.9 mm thick, and is made from a single piece of polycarbonate, so it stays light at 149 grams. You’ll be able to get the phone in matte black or polished white. And yes, its design certainly resembles the iPhone 5s a lot. Even their product page has been designed to look Apple’esque. Fortunately, on the being-original front, the phone even sports some pretty fancy software tricks here, including some gesture control and motion sensors.
The Blu Life Pure Mini is available now in the United States and Latin America, and at a pretty solid price for what you’re getting – $249 unlocked. You won’t be stuck with Android 4.2 forever, either – updates for the phone are in the works.