You have to give credit to T-Mobile – they’ve done a lot on the past year to differentiate themselves from the other major carriers, but they aren’t resting on their laurels. This week, the self-styled un-carrier has brand new announcements, including the low-cost Simple Starter Plan and Operation Tablet Freedom, which aims to make 4G LTE for tablets more accessible to all.
The Simple Starter Plan is now T-Mobile’s cheapest monthly plan including 4G LTE – for $40 per month, you get unlimited talk and text plus 500 MB of 4G LTE data. That $40 includes tethering, which is a nice bonus. The 500 MB cap is a little small, but at least you won’t need to worry about overage charges – T-Mobile shuts off the LTE tap when you hit 500 MB, so you won’t get hit with any surprises on your bill. You can always buy more data per month, if you want.
The Simple Starter Plan won’t include any international calling or texting, but if you just need a basic, cheap plan for domestic use that includes a fair bit of 4G LTE, it’s a great plan, especially considering T-Mobile carries a better variety of devices than the lower-cost carrier alternatives.
T-Mobile followed that announcement up with Operation Tablet Freedom. Starting April 12, if you buy a 4G LTE-equipped tablet through T-Mobile, a few things will happen. First and foremost, you can add it onto your current voice plan for free through the end of this year. That includes 1 GB of free 4G LTE data per month, plus the 200 MB of free data that T-Mobile provides to all tablet users on a monthly basis anyway. On top of that, you’ll get the tablet for no money upfront, and the price you pay in installments will equal the Wi-Fi-only version of whatever tablet you choose, even though you’re getting the 4G LTE version.
All this, and T-Mobile is still paying off early termination fees if you switch to them, and they’re still swearing off long-term contracts in favor of monthly plans with installment payment schemes for devices. So, once again, this is your reminder that T-Mobile really, really, really wants you to switch over to pink.